It all started with the discovery of the world's best cotton - in Peru.

We accidentally fell headfirst into the world of Peruvian Pima Cotton after a chance meeting with two cotton farmers, Cesar and Hector. This was pre-pandemic when we were living in Peru, a beautiful place where cotton grows in fields along the Pacific coast whilst pelicans fly overhead.

Peruvian Pima Cotton really is the best. Its fibres grow longer than other cottons meaning it's softer and longer-lasting. Good for all of us who wear clothes made from cotton (i.e., all of us, especially babies).

We realised that, coming from London, we knew next to nothing about how clothes were made, let alone where they came from, or who was involved in designing them.

And so began our journey of discovery and our ambition to create irresistible baby essentials. A few years later and we're excited to share with you our first collections.

Our baby clothes are remarkably soft, intentionally gender-neutral, and thoughtfully designed with details every parent and child will appreciate.

Our muslins are works of art. Original prints designed by up-and-coming artists and made in small batches. They're limited-edition and pretty special. Each muslin has a unique tale to tell.

Our goal at NINA is to be a force for good. We celebrate the people we collaborate with, starting with the artists and the cotton farmers. Their stories are fascinating and we're delighted to share them with you.

We work closely with all our partners to design products around the principles of lasting quality, sustainable design, honest value, and positive impact. It takes a bit longer but it's 100% worth it.

We hope you love our collections as much as we do!

Love

Emily & Oli

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